I believe simple is the silent hero. Big ideas all start out small, don't kid yourself. I sit around and unpack words. Jargon is nice but buzzword or not, the idea needs to speak volumes on it's own. I like to measure what matters. Numbers aren't the answer because you want them to be. Strategy is about the human first. Purpose is a necessity; those without it are a few steps too far behind. I love 'funny' and I love 'smart'. If it's over my head, don't worry . . . I'll Google it. :)